Hey there Monday! As we set out on yet another trip down the information super highway en route to the next weekend away from the grind, what interesting things will we see along the way? Virtual billboards schlepping Audi’s and Blackberry’s directed at specific passengers à la Minority Report are a fair ways off, but that doesn’t mean we’re being deprived of creative campaigns. Enter the Calcutta (Kolkata) School of Music and the ad agency of Ogilvy & Mather.
When India’s premier music institution commissioned a campaign to promote the school, notations of Beethoven, Haydn and Mozart were hung across busy intersections, which attracted droves of onlookers. The installations give passersby the impression that music is all around them, which is perpetuated by the fact that bits of the represented scores are playing in nearby kiosks. This is a very unique approach to raising awareness about the school, and it clearly did not go unnoticed.
