Arcor Bubble Gum Ad

Leo Burnett, Arcor Bubble Gum, advertisement, 3D advertisement, magazine ad

What an absolutely simple yet utterly creative and fun print ad by Leo Burnett’s agency. You open your High Times or Martha Stewart Living magazine, and an ad for Arcor Bubble Gum pops up in your face, just like the real gum does. With print like this, they save on costs by hiring a not so expensive face model, and in this case it’s Ashton Kutcher. Although free from celebrity inundation, customers still can’t escape from the incessant smacking sound of an inconsiderate gum chewer in the workplace, or the always classic gum left underneath a table, which somehow manages to stick to your pants.