If you’re heading to the dingy tile underground of the TTC, be sure to dress warm. A fresh new ad campaign for Travel Alberta by Venture Communications, puts unsuspecting subway riders in the seat of a high speed quad chairlift at Lake Louise. As you can see, regular benches become a part of winter scenes with the use of clever photography, which gives users a realistic bird’s eye view of the hill below. Even though most Canadians yearn for Spring, and vacation down south, this series will certainly appeal to the die hard crowd, who will want to hit the slopes one last time this season.
