If you followed the advice of numerous movie critics, you probably didn’t check out the new Michel Gondry film titled “Be Kind Rewind.” How unfortunate for you, because this movie was truly special. Rather than drop some serious spoilers on you, I will sum up the movie with one word: sweded. What’s that you ask? The process of sweding is best defined as the recreation of a movie using limited budgets and low quality technology. Sweded movies are celebrated for their creativity, humour, and extremely condensed length, while the latter can vastly improve the most boring cinematic flop.
Be Kind Rewind may not have founded this new phenomenon, but it did put a name to the process. The promotion of this movie included an online message from Jack Black who asked fans to create their own sweded masterpieces. These fan generated videos were then uploaded by their creators onto YouTube for your enjoyment. Again, these creations are not meant to be professional, serious, or even entirely true to their cinematic roots. With that basic understanding in mind, go check out what sweding is all about, and if you’re game, perhaps then you can give Gondry’s new flick a chance while it is still in theatres, or at least put it on your list of movies to rent. Let the sweding begin!
