Sometimes it’s disconcerting when you consider how blurred the line between the unspoiled urban environment and consumerism truly is. Advertisements are all around us, from mobile billboards advertising this year’s newest fragrance, to urinal cakes featuring premium vodka, and even convicts running around your city to promote a television show. Nothing seems sacred these days, as marketers will do just about anything to get us to pay attention to their ads. Since advertising firms are constantly having to one-up the competition, the viral antics are continuously escalating.
Do I have you feeling over-stimulated? In Las Vegas, the Coke, Monster, and Silver Bullet branded monorails are decked out in trademark specific paint, seat fabric and product samples. More recently, Swedish furniture giant Ikea decided to follow suit with their converted Kobe Portliner Monorail, which is now a gigantic moving showroom. The redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will carry passengers in style until May 6. Along with poster ads, free catalogs and Ikea announcements over the PA system, your humble abode with be “sweeded” in no time – whether you like it or not. I wonder if they’re giving out their delicious meatballs as well!