Lost, in Portugal

Lost, season 4, season four, Torke, Lisbon, guerrilla advertising, subversive advertising, advertising installation

I try not to write about my one television vice, simply because so many countries do not air it at the same time as Canada and the United States. In this case, I simply could not resist reporting on this great bt of viral advertising. To celebrate the premiere of Lost Season 4 in Europe, Portugese guerrilla marketing firm Torke dropped a Dharma Initiative supply crate onto the streets of Lisbon. A couple of bloggers mentioned the incident, but no one revealed what’s in them. What could be in it? A polar bear skeleton? Walt? Boxes of Dharma wine and Dharma brand cigarettes? We don’t know for sure, but Lost fans in Lisbon were psyched to see artifacts from their favorite TV show appear on their doorsteps in real life. This show had better have one hell of a resolution when it’s all said and done, or else I’m calling for someone’s head in that box.