If you’re like me, you’ve probably paid little attention to the Levis, Warhol and Hirst partnership that was announced last year. Essentially “Warhol Factory x Levi’s x Damien Hirst” was launched as an ubber-luxurious superbrand that produced 501 demin encrusted with Swarovski studded skulls, and famous Warhol patterns. In such cases, there is always a twitter of concern that artists are selling out when they join forces with mass-market retail brands. That being said, to the parties involved, it seems to be a sound business practice. This relationship is no different than the one formed by Tiger Woods and Nike.
But we’re not hear to talk about clothing or superbrand, but rather the collectors book that is being released along with the “Warhol Factory x Levi’s x Damien Hirst” line. The publication presents the process of the creation of the collection, as well as all the people involved. The limited edition book comes hard bound in black denim, wrapped in a plexy glass and metal display box. The fashion photographs done by Beau Roulette feature Vincent Gallo and aside from the collection pictures, they also added an interview with Damien Hirst and lots more background information. Overall it is touted as an “exploration of the collection, which explores the “Death” theme, as that is a theme both artists are familiar with.” At $200 a pop, this rag is for die hard collectors only.