I just had one of those unbelievable moments when I came across the work of the duo behind Helmo. I initially thought that the red and blue prints were interesting, as they reminded me of those old-school 3D posters and cereal boxes from my youthful days. Nothing overly special, but nostalgic nonetheless. Then I happened across a video demonstrating how these images were intended to be viewed as a part of Helmo’s “Bêtes de mode” installation for Galeries Lafayette. Go watch the first video right now before you continue reading…
Brilliant right? Thomas Couderc & Clement Vauchez (aka Helmo), have created a truly unique installation that will undoubtedly grab the attention of unsuspecting passersby. If this was my piece, I would sit near the storefront to gauge the amazement of people as these mangled blue and red stereo images transformed along the sidewalk. The only disappointing element of the installation is how it was carried over inside the store (see video two). The reliance on LCD screens just doesn’t convey the same sort of magic, as the low-tech colored glass used along the display windows. I doubt this will tarnish the success of their idea, and by the looks of it, “Bêtes de mode” isn’t their first smash hit. Be sure to explore their entire portfolio, which is jammed packed with top notch designs including our favorites: Noel, sonic process and confettis et cotillons.
