It’s been a while since we featured something really cool from the world of advertising. This interesting campaign comes from Big Babol, which I’m guessing means big bubble in some foreign tongue, caught us and the subjects illustrated by surprise. Designed by the talented staff at Draftfcb, which touts itself as “Above the line, below the line, on-line, off-line, conventional vertical reporting lines, horizontal waiting lines. In fact, completely outside the lines of traditional thinking.”
This is the first time I’ve come across the work of this world class agency, and I’m sure you’ll agree that you’re eager to check out more of what they bring to the table. For Big Babol, the results are simple. Amazing nostalgia for those of us who used to partake in Big League Chew bubble blowing competitions. Otherwise, the humour and shear power of their product will no doubt net them a new generation of gum chewers and bubble blowers.
