It’s not what you say, but how you say it. A new series of print ads for Inlingua, the world’s largest ESL centre, drives home this point. They illustrate business types immersed in conversations, whereby one of the participants sports a variety of clown accessories. From bobbles to party hats and fake nones, Inlingua’s message is clearly communicated without knowing the topics of conversation. The trio of ads beg the question, “do you really know how your English sounds to others?” With more than 310 centers in 31 countries, Inlingua specializes in language training, translation, and interpreting. Although they might be able to help you avoid speaking a second language inappropriately, you’ve still got to come up with your own business savvy to impress colleagues.