Check out the hilarious trio of print ads for The Power Plant’s “original contemporary art party” that went down yesterday at the Harbourfront Centre in Toronto. The advertisements certainly play off of stereotypical contemporary art, in that a great deal of people think that this sort of genre is strange and unnecessary. Hence the illustration of patrons inappropriate using toilets as toilets, and party animals waking up next to ancient looking statues. The ads will make you laugh, and feel at ease. In that respect, the message is that it’s acceptable to not understand or “get” a piece of contemporary art. Credit goes to Smith Roberts Creative Communications for coming up with this unique campaign.