Yesterday’s eco-friendly advertisements was certainly creative, but today’s find is even more fresh, but not so clean. Apologies to Big Boi and Andre 3000 of Outkast. Straight from the minds of our new favourite marketing firm, Saatchi & Saatchi, Catch of the Day is a new Surfrider Foundation-sponsored campaign set to increase awareness about the waste that’s making it’s way into our oceans. The series is comprised of a set of freshly “caught” fillets of condoms, plastic surprise and Styrofoam bites, all wrapped in the familiar meat packaging you’ll find at your local mega-groceratorium. According to the project description, all of the waste was actually found in the water or washed up on various beaches across America.
Personally, I can’t imagine the level of disgust I would feel if a spend rubber came into contact with my body while on a harmless swim. That said, I also wouldn’t have wanted to be the guy who was tasked with going out and collecting these latex treats from the shoreline. The entire campaign reminds me of the images of yesteryear where we were encouraged to cut our six pack rings so that they did not negatively impact the wildlife. This still inferred that your waste might end up in the ocean, but at least it might not injure the fauna. Clearly, the Saatchi & Saatchi version so many years later goes above and beyond to really drive home the point of how sickening garbage in our foodchain, and oceanic playground really is. The message is simple, and one that HC2 agrees with, as we must do more to protect our oceans from waste substances. Be sure to check out the educational video from the Surfrider Foundation.
