To announce their new same-day home delivery service, Ikea launched a new series of poster advertisements directed at the Big Apple. Featuring widely recognized NYC landmarks constructed entirely out of flat pack boxes, Ikea succeeds in painting the City cardboard brown. This is a pretty cool service, and although there’s no mention of cost, I would imagine there are a lot of people who would take advantage of this simply because not everyone in NYC owns an automobile. With the outrageous price of gas down south these days, free delivery may not be available, and on the other end of the spectrum, they might be too much for some people to afford.
In addition to their poster set, Ikea also dropped a huge apartment-sized box in the middle of Brooklyn. This genius stunt places a fully furnished studio apartment showroom wherever Ikea wants to target a new customer base. From Central Park, to the top of the Empire State Building, the installation can be set up anywhere. Short of door to door sales, it brings Ikea’s products closer to your home than ever before. I suppose that’s not entirely true if you live a few blocks from Ikea, in which case I am both jealous and fearful that your home is completely Ikea-ized.
