How do you take your brand to the next level? Do you put your logo on a pen, business card or coffee mug? Perhaps you sponsor a local sports team, or purchase ad space on a bus or city bench. All of these ideas work, but are they really effective or fresh? I think not. Companies that specialize in taking your brand from vector format to tangible product are a dime a dozen, but few of them really churn out unique products. A quick check of companies that can put your logo on urinal cakes turns out page after page of Google results. So clearly, even something as obscure as branded urinal cakes aren’t even that unique anymore.
Today’s post wasn’t supposed to be a jab at all the branded goodies you can get, but I suppose that’s the impression thus far. What I love seeing is a company that is pushing the limits of what can be done with your logo. Something that is truly unique, which you know in 2 years, everyone else will be trying to do. Meninos is such an example, as they have a variety of harddrive enclosures that resemble everything from Pringles chips to Marlboro smokes. What is more, you can design your own! To me, this is the ultimate opportunity for getting creative and putting your logo on something that people are going to notice. Sure you could cover your external in brand related stickers, but the sleek and sexy paint job stands up better, and tells your customers that you mean business.
