It really is the simple things that get our attention. Sure, we’re impressed with massively staged fireworks displays, and lip sinking songstresses with perfect teeth, but elaborate productions aren’t always the best way to go. Take for instance a recent ad I spotted for Oreo cookies. Essentially a class elevator in some mall had a glass of milk applique on the doors, while the elevator had an Oreo cookie decal. When the elevator came to the floor that displayed the cup of milk, the cookie would get dunked into the cup of milk. Genius and simple. We’ve found a new ad similar to this in the supermarket, which uses places a Milky Way chocolate bar on edge of the conveyor belt at the check out. As the conveyor moves, a decal essentially pulls the bar open, stretching out a massive piece of chocolate and caramel. Again, not overly elaborate, but certainly eye catching, and memorable. I don’t regularly eat chocolate, but this BBDO creation makes me want a Milky Way!
