Pepsi Rebranded

From Michael Jackson to Britney, Shakira and all the rest, superstars have touted all sorts of sugary syrups, otherwise known as Cola. Documentaries on the cola wars used to play here and there, showing us what was cool, and is considered to be cool. For me, it doesn’t get any better than Crystal Pepsi, but that said, I am a die hard fan of Coca-Cola. Nothing else compares, although I don’t keep it stocked in my house as it became a bit of an addiction. In any case, their bitter rival is attempting to rebrand ever so slightly with a new series of logos. Their ying-yang bathed in red and blue is about to become more divided and less symmetrical. The white streak between the two halves is in fact going to be indicative of the level of “awesomeness” of the Pepsi product your consuming. In that case, Pepsi Max will have a wide white streak dividing the two halves, while normal Pepsi will have a regularly sized white stripe, and Diet Pepsi only a thing little thing. Pretty cool, but unless it tastes like Coke, I’ll stick to taste over aesthetics of the logo.

Pepsi, Pepsi logo, Pepsi Max, branding