Saatchi & Saatchi have impressed us before, as we’ve featured various project of theirs in the past including X-Ray Lungs, Catch of the Day, and NYC by Sony. Today, S&S bring us Stop the Catastrophe, a print ad designed for Greenpeace, in which a tree resembling an atomic explosion is the target of an overzealous lumberjack type. Now I’m not saying that cutting down trees is bad, because I wouldn’t be sitting in this chair, writing on this desk, or within the sheltered confines of my home without a bit of deforestation. What I think the campaign is trying to say is that we need to slow the growth of our global expansion, re-think the way we do business and protect what little resources we have left. Trees are good, global warming is bad…that about sums it up.
