Unmask the Truth

Do you ever get tired of buzz words? As I sat down to craft a witty intro to today’s post, phrases that popped into my head ranged from “post 911″ to “extremist sympathizer” and the always overused “terrorist suspect”. These terms have become regularly overused in this day and age, and there are a myriad of companies perpetuating and profiting off of the (get ready for another buzzword) fear-mongering that’s going on throughout the world. OGAMI CCTV isn’t a special case by any stretch, but their new campaign by Lowe Bangkok caught our eye in a good way, but it also made us disappointed. As if paranoia wasn’t at an all time high already, OGAMI’s message is that you simply don’t know who’s a terrorist, and who’s an ice cream man. So again, cool visual concepts, but the message is growing old.

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