McDonald’s Asian Week – FAIL

January 31, 2009
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I would like to preface this post by saying that I like to joke as much as the next person, and to be honest, I think I have a pretty warped sense of humor. For the most part, comedic elements are an easy way to ensure that advertisements “go down smooth”, but in some instances they can go too far. Whether it was meant to be humorous or creative, McDonalds new Asian Week posters, created by DDB, are an epic failure. Let’s be honest, the only additions to their menu during Asian Week is teriyaki dipping sauce and novelty chop sticks. Sure they’ve added spring rolls, but when they’re cooked in the same oil as their fries and Filet O’Fish, they can’t taste that great. The poster in question features a model who appears to be wearing a traditional straw or bamboo hat, which is suggested by folding corners. Again, whether this element was supposed to be creative or funny, the end result perpetuates cultural stereotypes and shows a severe lack of sensitivity on Mickey Dee’s part. Had they simply added a real straw or bamboo hat, I doubt I’d hate it or even notice it. Although, maybe that’s the point.