Last year, Motrin launched a commercial that was seen as patronizing and overly wrong by mothers and women around the Internet. People revolted against the controversial “Motrin Moms” campaign and the drug manufacturer bent by taking down the ads, which can still be seen on YouTube and a variety of other sources. The power of the people was certainly felt in that case, which brings us to a new controversial commercial by the flame broiled monarch, also known as Burger King.
BK recently launched a brilliant (format-wise) short documentary featuring indigenous people from around the world, who were tasting a burger for the first time. This taste test put the Whopper and Big Mac on an even playing field, as the virgin consumers ate both burgers and let the camera know which one they liked the best. Although the Whopper Virgins spot has it’s moments, chuckling at participants who can’t hold burgers properly loses it’s luster very fast, and indigestion follows. The cultural, capitalistic and commercial exploitation of sheltered pockets of the world’s population should not be celebrated, or even acknowledged. Our purchasing decisions may be influenced by friends, ads, reviews and so forth, but we must draw the line when corporations exploit the third world. Even writing about it, and bringing Whopper Virgins to your attention is a faux pas, as it ultimately advertises for BK. But you ought to know.
