Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. It’s a clean advertising service that uses rainwater to transform logos onto everything from grubby pavement to grassy lawns. Curb’s creations serve as yet another example of marketing that’s both low-key and impact; to such a degree that you almost have to search it out. Vice versa, we’re usually more accustomed to seeing neon billboards, and mobile adversing displays around the urban environment.
Curb specializes in a variety of advertising vehicles: sand sculptures of all sizes; burnt patterns and logos into wood using magnifying glasses; and a “logrow” service to cut logos as big as 30m wide into turf. Although each ad is handcrafted, the agency is adamant that images and logos are produced exactly as created digitally. Last but not as original, graphics can be projected on falling sheets of water to create a memorable display. Household names have already used Curb’s services including: Adidas, Volkswagen and Barack Obama.
