Being a Canadian, we’re accustomed to seeing extremely large versions of things on the landscape. There’s the giant nickel in Sudbury, oversized Canadian Goose in Wawa, huge arrows in Garden River and the list goes on. I am not certain if the large roadside attraction trend is unique to Canada or North America, but the phenomena has begun to surface around the world via advertising. One instance that comes to mind is the ingenious Kit Kat bench advertisement that JWT produced for Nestle. The piece is extremely unobtrusive, and gets the point across in a fun, oversized way. Whether it’s purely nostalgic or keeping us young at heart, we’re looking forward to seeing more larger than life product installations in the near future.
