Although it’s depressing and paradoxical that saving the planet still needs advertising these days, constant reminder of the message is ultimately the best way of ensuring that people are aware of conservation, research and restoration. The World Wildlife Fund (WWF) has hired the creative folks from Ogilvy & Mather from India to design their latest ad campaign that sends out a clear message “Our Life at the Cost of Theirs?”. It sure looks like the wandering elephant, the endangered turtle or the sad rhino could use our help.
The masterful Photoshop mash-ups are done in the style of pen and ink sketches that combine hundreds of urban elements, which form the gargantuan creatures. From appropriately placed stadiums, row houses, and highways, everything comes together perfectly. The ironic use of man-made features also helps drive home the campaign slogan. Go Planet!
