In order to ensure we post daily, our team writes batches of posts two or more weeks in advance. This cuts down on last minute work and allows us to plan the work, and work the plan. With that in mind, there is a light dusting of snow on the ground at the moment, but by the time this post is published (17 days from now), our fingers are crossed that old man winter will be long gone. Furthermore, I will be one day away from heading South to soak up the sun in the Caribbean. As memories of shoveling snow are still fresh in my mind, I can honestly say that I do not enjoy the snow, save for the odd occasion I venture out onto the ski slopes, or public skating rink. But even on the worst day of winter, all I have to do is shovel snow and endure a few moments of cold as I travel between my car and a building entrance. Rapp’s campaign for Crisis.org.uk reminds us how good we have it, pushing the tagline: “Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.” The creative incorporation of cardboard, often used as shelter and signage by the disenfranchised, makes this campaign hit home in a serious way.
