Super talented graphic designer Sean Freeman creates fonts and type to die for. This, mixed with his passion for photographic treatments, make for a very interesting and bright future for this young designer. His next projects sound extremely progressive and give us a glimpse into the mind of a talented type enthusiast. In a recent interview with Ukadapta, he spoke about his influences: “This is probably a standard answer with everyone but music has a massive influence on me. Little lines of lyrics spark off new creative ideas for me and I keep a sketchbook with me wherever I go filled with snippets of lyrics that I use to try and create new work. Other than that, my friends, like Craig Ward will push each other to try out new ideas and how to work in different ways. We all try to keep our eyes open to what’s going on in the scene at the moment, like chunky typefaces coming back and Helvetica being more popular a couple years ago. I think designers like Non-Format are pushing the boundaries with their chunky type and it will probably be very popular soon, so I will probably doing some versions of my own for clients.”
Regarding his process, Freeman stated: “it all starts with a sketch, with the Art Director giving me more specific ideas of what elements should be incorporated. I then try to add my own personal touch to the work as I feel that you should try to be individual but at the same time not do anything too extreme that your client may not like. In the commercial world, it can be difficult to stray too far from the given brief.” Check out the full interview here.
