Mother’s Day is fast approaching, and today’s featured ad should help ensure that you don’t forget. That said, perhaps your motivation to do something special for that special someone comes as a result of a forgotten birthday, anniversary or other special occasion. For me, I can still remember getting the call from my step-mother (who may be reading this) asking me if I knew what day it was. Such a strange question, but the point being I had forgot my father’s birthday the day before. My initial reaction was a sincere sense of dread and humiliation, quickly followed by extreme (inner focused) anger and then an attempt to rectify the problem by cobbling together a plan b that didn’t suck or go overboard. Needless to say it was not my finest hour.
This sort of thing happens. It’s not the end of the world, that is when it happens the first time. For those of you who are repeat offenders, always forgetting important dates, the cycle must be broken. My advice is to plaster these critical milestones all over calendars you access online and via your favourite mobile device. I’ve set up my system so that reminders are Emailed to me one week in advance, which helps ensure that purchase a gift, or make diner reservations in case I’ve left it to the last minute. Such steps are crucial in this busy day and age, and to ensure we don’t suffer the wrath depicted by Callegari Berville Grey’s playful ad series for 123 Fleurs. An elephant never forgets, so why do I?
