On of my favourite elements of last year’s indie sensation, Juno, was the animated opening credits that were created by Shadowplay. The movie undoubtedly inspired a host of short lived trends throughout the film and music industry, while some advertisers even incorporated certain tidbits into their campaigns. One such example is the “Comcast – Dream Big” phenomena, which is an integrated series of tv commercials, and online social experiences designed to promote their new triple play package for bundled Internet, TV and telephone services.
The online site goes by the name of Comcast Town, which is a giant hog of Flash animation done in the visual and audio style of Juno. Comcast Town is “a place where technology lives, the possibilities are never ending and squirrels play guitars. Like any great place, there’s a lot to see and do. In the coming weeks you’ll be able to explore the town, visit friends and neighbors, play games and discover Easter eggs.” When you visit the site, you’re encouraged to create your own room, and move about Comcast Town to interact with others, and perhaps learn more about the company’s product offers. Clearly they’ve spared no expense, however the success of a corporate version of the Sims can’t possibly be sustainable in the long run.
