Save for Aquaman, Michael Phelps is the fasted fish in the water. And then one of his idiot friends decided to bring the house of cards crashing down by outing Mikey as a stoner. A poor decision on both their parts, but needless to say the common trend of god-like celebrities behaving like imperfect human beings was thrust into the spotlight yet again. Immediately Phelps ran the risk of losing millions in endorsement deals, and his stock definitely went down amongst those who are committed to the war on drugs. The Calgary-based hemp and pipe shop known as Grass Roots, decided to go the other way and throw their support behind Phelps. Their witty slogans (seen below) were placed on telephone poles, phone booths, bus stops and in the junk food isle of supermarkets. Okay, maybe not the latter, but doesn’t that stay within the confines of the stoner stereotype?
