Hiding advertisements in newsprint is not a new phenomena, but Stihl’s latest campaign is a fresh take on this traditional idea. As you can see, the page appears to be legit, with a seemingly real headline and accompanying text. As your eye makes its’ way towards the bottom of the page, you’ll find one of their new blowers, or weed eaters, laying waste to the narrative. The ad text at the bottom reads: “Had enough bad news? STIHL can change that. From home to professional use, Stihl blowers and shredder vacs give you increased performance and value with decreased noise, emissions and fuel costs. Want more good news? Stihl’s national network of 8,000 independent dealers provide the know-how and service you need. For the power to do more, with a tool that’s made to last, look to Stihl and our way of clearing things up.” They had men at “bad news”.
