At the risk of dating myself, I can remember the advent of the 486, Pentium 1 and so on. For me, this was the start of residential internet, which brought about mp3′s via Napster, as well as answered questions via AltaVista, Ask Jeeves, and Yahoo! Computers got even faster, and then a little known company named Google made their move into the search engine fray. With more relevant searches, faster search times, a minimal GUI and snazzy logo, they were an instant success. Google has remained relevant by developing services such as: Gmail (webmail with calendaring and video messenger), Chrome (Internet browswer), Google Earth (with driving directions and street view), Android (mobile phone software) and all the rest. What will they think of next?
How will Google’s services be transformed to make the digital age bigger, and better than ever? This is the basic tenant of Filippo Minelli’s project, where he’s Photoshopped Google stickers on everything from cliffs to pipelines and boxes. On one level it’s funny because Google is getting into everything and anything. But in the same breathe, it kind of makes you wonder where the long reach of their imaginative software will end. Could Google eventually find a way to copyright a sunset, or scenic view? Can they find a way to own all of the information they transmit to you and I?
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