Smellit is the ultimate addition to your movie-watching experience. Basically, it stimulates smell to bring you into the action and transport you to a different place. Each odor is contained in a cartridge, which is similar to a printer cartridge. As described on their website: “as your DVD player reads the video and sound information from DVD, Smellit processes the same DVD, but the “smell card” decodes all the smell information from 10 to 20 seconds ahead of the actual scene so the odours have time to reach you. After decoding the smell information, the cartridge vaporizes a very small amount off concentrated “smell gel,” and the central fan equally distributes the smell in all directions.”
Smellit can be loaded with 118 cartridges, each one with a different concentrated smell gel. All the cartridges can be easily changed and last 3 times more than a regular ink cartridge. That said, do you really want to smell the US military landing on Omaha beach during Saving Private Ryan, or the effects of mixing a laxative and a coffee, as depicted in Dumb and Dumber? I can see this application lending itself well to commercials on television and online, but I wouldn’t rush out to get a Smellit-equipped DVD player.
