Jen Lamb works on a brief set by Mike Rigby at True North to design three typographically driven billboards to promote London’s 2012 Olympic Games. All in all, they looks pretty nice and are easy to read. But if you take a closer peek at the rings that comprise her work, you’ll notice that they’re lined with the names of the countries that are scheduled to take part in London 2012 Olympic Games.
This set of billboards demonstrate interesting design principles from afar, as well as minute details that can only be noticed up close and personal. When you’re far away from these boards – unless you’re colour blind – you’ll see lovely words set in type with a nice multicolor environment surrounding them. This level of details makes sense, as these billboards are destined for the street level, where people will be walking right next to them. Had they been mounted on top of buildings or next to freeways, the detail would go to waste.
