Matt Robinson

Via World Famous Design Junkies. “A super-simple boldfaced statement about the amount of ink you use when you use one font compared to another. Included are some of the more popular fonts worldwide, all of them using roman characters. Take a peek at how designer Matt Robinson does it. Ink for good, ink for evil, ink forever.”

Matt Robinson, World Famous Design Junkies, fonts and printer cartridges, environmental font

“A selection of the most commonly used typefaces were compared for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.” This is a totally different take on font design, inspecting where typeface intersects environmentalism. Truly awesome stuff.

Matt Robinson, World Famous Design Junkies, fonts and printer cartridges, environmental font