The Elm Grove Police Department have hit a home run with their “Slower is Better” campaign. The initiative consists of three separate billboards, each equipped with a radar gun, as well as an LED display board, and some pre-formatted text. Simply put, speeding cars will receive messages that are directly correlated with stats associated with their speed. Hence, a car going 20 miles over the speed limit will see a message such as the likelihood they will be in a car accident, or the average number of days they could end up in a hospital bed as a result of an accident. Neat, but will it work? People are in a hurry to get everywhere, and a ticket here or there is something most are willing to risk.
