Volkswagen has marketed their products with some pretty far out ads in the past, but what else can you expect from the manufacturer of the original hippy-mobile? To promote their newest Golf, specifically it’s quiet interior, Ogilvy incorporated mimes driving invisible motorcycles down some nondescript street. At first I didn’t really think that the ad was anything special, but the symbolism definitely grew on me. Still though, I am sure that many people will not get this ad, as it might be a bit too creative, or quirky for the masses. Then again, I suppose VW is targeting those who are quirky and creative, so the good ol’ boys driving pickups aren’t necessarily the demographic they want to see this ad.
