Folliderm

Are you concerned about male pattern baldness? Have you ever considered getting plugs? These are the difficult questions, which many men face on a daily basis. Save for good genes, preventative maintenance is touted by many as a means to ensure you, or your man, do not have to go through life without hair. Folliderm is one such brand, that gets their hair enhancement message across with an interesting elevator treatment, which transforms a bald head into one with a full head of hair. Sorento Healthcare Communications accomplished this by placing a photo of a bald man inside the elevator, and a man with hair on the outside, the magic happens as the doors open and close. Although we’ve seen numerous related treatments to buses, this is a new take on the concept.

Folliderm, Sorento Healthcare Communications, elevator advertisement, creative advertisement