It’s sad to admit, but my days of of enjoying Big League Chew and Bubbletape are all but gone. Still though, whenever I see neon pink bubblegum products, I feel a certain sense of nostalgia for my youthful days. When I first laid eyes on Hubba Bubba’s latest billboard advertising their Bubbletape, all kinds of playful, fun memories flooded in. The monstrous display is essentially wrapped in a large scale version of their product. It’s simply fantastic, and really drives home the playfulness and youthfulness of their product line. It comes as no surprise that the minds at BBDO are behind this campaign. It almost makes me want to avoid the advice of my dentist and buy some sugary gum.
