Back in my more formidable years it was all about Tribe and CK One. You may be too young or old too remember either, but these perfumes were the most desired scents for tweens and teenagers back in the early 1990s. They were the scents of awkward school dances, our first boy-girl parties, experiments with the liquor cabinet, and for a lucky few, other memorable firsts. Nowadays when I get a whiff of something that smells like either Tribe or CK One, I’m instantly transported back to a time that seems less complicated. It’s funny how powerfully intertwined our senses and memories are.
With that principle in mind, Burger King is betting that The Flame will remind you of your love for their Whopper. The Flame is a new beef-scented body spray, which smells like a Whopper. Kareem Black shot the associated photography for the print ad for BK’s Scent of Seduction campaign. Bernstein & Andriulli described Black’s experience on the project as follows:
During the initial creative talks, Black was incredulous about the entire concept. “They asked me to shoot an ad for a beef-scented body spray, I figured that they were just joking around,” says Black. Putting his disbelief aside, Black flew out to Boulder, Colorado to shoot “The King.” Since this was the debut of “The King’s” bare chest, a special casting was done in order to find a model with the right mixture of chest hair and muscles. Explains Black, “We were trying to design the scene like the Burt Reynolds Playgirl spread from the 70′s. The story was that this was The King’s love den and he was inviting the viewer to come-hither.”