Just in time for the 2009 holiday season, Mini Cooper strategically distributed massive cardboard cartons with torn gift wrapping in trash heaps all over the city of Amsterdam. Each box had a large diagram of the car with the words Mini Cooper displayed across the top as if the car had been packaged inside. Naturally, consumers and car enthusiasts were intrigued with the ad campaign and their reactions were caught on video. This idea is rather similar to the Smart Car vending machine we featured a while back, and it’s also an extension of the oversized product trend we’ve noted on occasion. It’s very creative concept from a car company that thrives on being different.
