Movies and merchandising deals have been around since ET got hooked on Reece’s Pieces. Nowadays, major movie franchises make more money on the back end than they do at the box office. From fast food royalties, to branded toiletries, and logo-ridden apparel, it’s all been done. Recently, Star Wars, a franchise not known for selling out, gave us a sneak peek their exciting new Adidas Originals Star Wars collection. Okay, fictitiousness aside, we are really digging some of these pieces.
A very basic description of Star Wars’ latest and greatest merchandising deal was provided by the Lucas Ranch:
The collection for the first season is split into three packs — The Characters Pack, the Vehicles Pack and the Direct Pack. The products in each pack take inspiration from the respective aspect of the Star Wars lexicon from legendary characters and crafts to classic scenes and fuse them with iconic Adidas Originals silhouettes. The pieces will begin to hit all Adidas Originals stores and other select retailers in January. Also, look out for a very special web application announcing the Adidas and Star Wars collaboration which will hit the internet within the next couple of weeks.