DraftFCB has created an outstanding print ad for the Alzheimer Society of Hamburg, which attempts to put people in the shoes of someone suffering from this disease. The firm has shared the original map (shown above) with a brief overview that breaks down the problem, their solution and the end result. It reads as follows:
Brief: Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer deisease
Solution: create a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most.
Result: a 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.
