Notion is an industrial design studio based in Dublin who developed the Air Helmet as a new form of head protection for snow-sports. The helmet is designed to break away from the established helmet styles of the industry to provide users with an alternative designed for their needs. The helmet deliberately avoids falling into the street and backcountry categorizations and instead aims to be a versatile option for users of all kinds. Their design utilizes lots of textile padding that is surrounded by a hard plastic exoskeleton that provides structure and protection. This design allows lots of ventilation in a different form factor complete with a peaked brim. The intent was to give the average snow sport participant a helmet solution to encourage them to wear head protection. Sadly in Canada, safety protocols governing helmets are not set, so the Air Helmet would fall in the pile of other unapproved helmets.