Here’s another project by Daizi Zheng, the same designer who created the mobile phone powered by sugary, carbonated beverages. This time, Daizi has created a range of healthy snacks packaged to look like drugs and junk food, including these blueberries (pictured above/right) in a blister pack. Dubbed Stereotype, the project includes carrot sticks packaged like cigarettes and celery sticks in a strangely familiar french fry carton. Zheng states that “Stereotype is about helping people eat healthier through their everyday habits”.
According to the World Health Organization (WHO), an unhealthy diet is amongst one of the leading causes of major non-communicable diseases. Can revamped packaging encourage people to rethink their relationship with healthy food, and ultimately balance their diets? Zheng’s series of food packaging was created through the observation of personal unhealthy, and self-destructive behaviours. By using recognizable, stereotypical packaging from the drug, tobacco and fast food industries, people are more physically and physiologically connected with the food therein. By giving the good food this slight make over, it could contribute to the popularity of healthy food and encourage people to make small changes to their daily lifestyle. Sadly, I strongly doubt that billion dollar corporations would allow such packaging into the market.
