The next big epidemic to strangle the western world is projected to be obesity. It’s the direct result of our reliance on fatty, fried, overly processed and otherwise convenient nutritional options. Additionally, the widespread lack of participation in proper recreation and fitness programs has created a sedentary generation of couch and mouse potatoes. Sure there’s WiiFit, the Slow Food Movement, and hot yoga, but these “solutions” are simply trends followed by a minority. Some of us need to be reminded to shape up before it’s too late. And for that, Fitness First has created a bus stop advertisement, which employs a scale embedded in a bench that is connected to a large digital display. It’s extremely invasive, but it undeniably drives home the point that more people need to think about the lifestyles they lead.
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