When Lexus launched its first hybrid car in 2004, Facebook statuses did not have to be updated, YouTube had not yet been established, people were more mobile than their phones and wi-fi did not exist. Now Lexus already has 190,000 hybrid cars running around the world, which have collectively traveled more than 5.5 billion miles. Focusing on this concept, Lexus launched their newest campaign focused on all the 4 models of hybrid cars: RX 400h, GS 450h, LS 600h and HS250h (CT 200h was announced recently missed). Milestones, Lexus’ new TV spot, shows thousands of their Hybrids walking and forming designs while the story is told. The video debut on March 6th, and the campaign will be supported in print, online banners and billboards, as well as shares in online channels, such as Current TV. Check it out this fantastic commercial below.
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