The idea behind BBDO’s latest set of advertisements for SanDisk is simple, and memorable. The print ads show off exceptionally large figures, specifically a fish, Elvis, and a ship. Beside each figure is a miniature counterpart, fish-can, Elvis-jump suit, and ship-bottle. The end result suggests that something considerably large is meant to fit inside something so small, it defies the laws of physics. While this idea would work for almost any portable media device, BBDO claims it for SanDisk.
