Product placement is nothing new in major music video productions. As such it should come as no surprise that the new, extended single from Lady Gaga titled Telephone is a true showcase of brands, selling out, and cashing in. The video is just over 9 minutes in length, which is more than enough time for Gaga to use an LG cell phone that’s connected to Virgin Mobile, use empty cans of Diet Coke as hair rollers, give a shout out to PlentyOfFish.com, and escape from jail in a Silverado SS (aka the Pussy Wagon from Kill Bill). Then there’s the soon-to-be famous kitchen scene where Lady Gaga touts Wonder Bread and Miracle Whip, while the word “Let’s Make a sandwich” float across the screen. With outfits that include sunglasses made from smoking cigarettes to something we’re calling Wonder Woman on crack, this video is much more than a commercial. Despite all of the brands, I thought that the ads were generally presented in a subtle, non-obtrusive way. That said, this video has to set some sort of record for product placements in a music video. I wonder what she made on the back end?