Before today I’d never heard of the Canadian-based sound engineering firm by the name of GGRP, but then I came across a cool piece of promotional media that was designed for them by Grey Canada. GGRP’s motto is that they know sound, inside and out. In keeping with this idea, Grey created a GGRP-branded record player from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go through the needle and are amplified in the cardboard material. These unique players were sent out to creative directors all over North America to demonstrate GGRP’s sound engineering capabilities.