The idea here is simple, and informationisbeautiful.net‘s infographic is simply stunning. Different cultures attach different meanings to colour. Some colours are greatly important to certain cultures, while others are insignificant. Case in point is red. In western cultures red represents everything from danger to courage and love. However in South America red is affiliated with success, and in the Hindu and Chinese cultures red is associated with money. Take a trip around the wheel to seem more cultural differences in colour association.