Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources. These ads designed by DraftFCB are a tribute to Bear Gryll’s adventurous palette. Be scared. Be afraid. And above all else, survive.